What does a Product Owner really own?

What does a Product Owner really own?

A Product Owner (PO) is one of the roles in Scrum. We know that Scrum is a framework for developing complex products, using rather agile and flexible approach.  The PO has the responsibility to bring the development to an end, being a bridge between stakeholders...
Are you closing the loop?

Are you closing the loop?

A lot of companies have implemented the Voice of customer (VOC) solution. This means they are gathering customers´ feedback, direct, indirect or inferred and performing analysis of „weak points“ , in order to improve their service (among other things). But if you take...
UX and CX – are they the same?

UX and CX – are they the same?

In the recent years we have been facing new terms created as a reflection of customers´ needs. Two most important ones are Customer experience (CX) and User experience (UX). But, often stays ambiguous if they are the same, and, if not, what is the difference between...
CX in Covid times

CX in Covid times

We are all well aware of what´s the Covid-19 pandemic done to our health and economy. But what´s happened to us as customers? As we see some excellent examples of companies adjusting their businesses to new circumstances, we also experience some that are a bit lost in...